How AI, VR/XR Technologies Are Impacting Marketing in Africa and Shaping the Future

(Adobe Stock AI generated images)

The rise of artificial intelligence (AI), virtual reality (VR), and extended reality (XR) technologies is revolutionizing marketing in Africa. These technologies create new avenues for customer engagement, allowing businesses to deliver immersive experiences, target specific audiences, and gather valuable insights. In this digital age, understanding and embracing AI, VR, and XR is crucial for staying ahead in the competitive marketing landscape.