There is a common belief among those who work in the field of communication that those working in the field are the worst communicators and that few, if any, communication-PR, advertising, or creative companies have internal communication plans.

That struck me as extremely insightful and intuitive. There could be a number of factors contributing to this problem, but one reason many of our employees remain in the shadows is having to wear numerous hats for a single client.

They play over six different functions as a consultancy or media agency.

So, what exactly are these functions?

  • A communication consultant is responsible for creating and implementing effective communication strategies that align with the goals and objectives of an organization. This requires conducting research, identifying critical audiences, and developing messages that resonate with those audiences.
  • A communication consultant provides organizations with guidance and recommendations on how to communicate effectively with their constituents. This includes recommending the most effective channels and methods for various categories of messages and audiences.
  • A communication consultant is responsible for the creation of content that supports the communication strategy of an organization. Includes press releases, social media posts, video compositions, and speeches.
  • A communication consultant can provide media training to aid representatives in effectively communicating the organization’s message to the media.
  • Crisis communication: A communication consultant is frequently relied upon to assist with crisis communication management. This may involve the development of crisis communication strategies, the distribution of media statements, and the management of social media messaging.
  • A communication consultant is responsible for evaluating the efficacy of communication strategies and making enhancement recommendations. This may entail evaluating the effectiveness of messages and campaigns, analyzing stakeholder feedback, and modifying communication strategies as necessary.

As a communicator, can you think of more roles? Please list them in the comments section. 

It’s important to note that we have several responsibilities within each function.

As a content creator, for instance, you’re expected to reach the same number of people on several social media platforms despite the fact that each site offers a different set of features, such as Instagram’s story, reel, video, and post.

It’s one of the most rewarding jobs many communicators know how to accomplish, but working in a communication firm may be exhausting because of all the time and energy spent shaping the public’s perception of other organizations.

Despite the initial skepticism, the proliferation of AI-based tools has made it much simpler to agree on practical solutions that sidestep the problems that must be solved.

With this in mind and as a communicator, work around self branding and promotion, I have realized it works. Learn and explore new tools and as you work for the client, remember you are only as good as you can be well remembered. 

I have learnt over time to create time for my personal brand: but remember

Prioritize Time Management: Efficiently manage your workload by prioritizing tasks, delegating when possible, and optimizing your workflow. This helps create space for self-branding activities without compromising the quality of your work.


AI tool of the week: still remains metricool– The work becomes easier and flows in the right direction, without the pressure of posting across, and the best part is that it’s quite affordable yet it’s powered by AI to allow repurposing and creation of new posts without leaving the tab,at any given time. Give it a go today

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