The Evolution of Search: From Google to ChatGPT

In a world where there are industry shifts every few years, the digital marketing landscape faces its own variations. With the emergenceof AI by the different tech giants, the industry has undergone substantial changes over the past 25 years. Consumer habits and alterations in search patterns have driven marketers to adapt swiftly. The question arises: could these shifts lead to the extinction of traditional digital methods in the advent of AI ?

In a recent article, Fortune discusses how generative AI could revolutionize the digital landscape.

According to the article, Generative AI tools like ChatGPT are changing the landscape of online search. Rather than sifting through search results, users can receive direct, AI-generated answers. This shift has the potential to disrupt the $68 billion search engine optimization (SEO) industry that has thrived for the past 25 years. SEO relies on strategies to improve content visibility in search engine results, but as generative AI evolves, users may bypass traditional search listings and paid links, rendering SEO efforts less effective. While SEO’s obsolescence may not be immediate, it poses a long-term threat to an industry that heavily relies on search engines for its livelihood.

What are the future predictions of the future on websites and SEO? Do you then need to invest in a webiste as an organisation? Has the buyer journey of information source changed?

The ideas is quite debatable, however the Ecommerce industry has grown to a trillion industry and in essence, we not only serach for information, we also look for products and services

For more information, visit Fortune and AI .

November 30th, 2022, marked a significant milestone – the release of Chat GPT to the public. The impact was staggering. What led us to this tool, and why do we continue to rely on it?

ChatGPT’s use reached a staggering 600million users in a span of 5 months

ChatGPT fulfilled a need in the evolution of information search by the global community, Authenticity and Ease.

Understanding user behavior allows marketers to design engaging campaigns.The layers and layers of pages that one needs to check out to get the real piece of the deal left many frustrated. AI flattened out that issue and except for the of hallucinations and flaws in the reuslts, people were more than satisified to just get atip of the information need and flow with the data. Search Engines had seen little or no change for a couple of years. Much of the data or results provided were as a result of how well the owner of th data was able to have proper key words, have a well designed website or have key words enhanced over time. The evolution of search engines, fueled by AI, requires innovative approaches. Ad fatigue is real; consumers often ignore advertisements, prompting marketers to explore creative ideas in the new generation.

Then there’s human behavior pushing us into new territory! Who would have guessed Tiktok would grow into a search engine? Debates about Gen Z’s changing perspectives and questioning tendencies are ongoing. Meanwhile, reports from The New York Times suggest TikTok’s emergence as a new search engine, with results appearing less biased than Google’s.,

In a recent article, The New York Times explores how Gen Z is shaping the future of search through platforms like TikTok…

For more information, visit The New York Times.

Research indicates that a mere 0.44% of users venture beyond Google’s first page.

why are the numbers this low?

The human brain’s inclination to simplify complex issues drives the need for straightforward solutions. Google’s inception filled a void, catering to the founders’ scholarly pursuits. However, the purpose of search has evolved. Media advancements have altered information-seeking behaviors. Now, with the rise of Chat GPT, marketers stand at a crossroads.

What’s the Future?

Recently, I stumbled upon a platform that not only handles web development but also tailors SEO based on your history. Imagine a future where a tool manages web development, SEO, and digital campaigns at the touch of a button. It’s a paradigm shift that challenges marketers to think differently about promoting products and services.

The need to have apps and links that speak to the need of each and every individual , the same way the SEO industry came up, so will a new industry come up due to generative AI

Where do people get their information? Who are the trusted sources? How has the buyer journey transformed? In this era of AI, data from social media, search, and XR spaces hold immense value

social media may start and in a way has started eating into search. Peoples desire to get authentic information based on real expirience creates a technical yet a serious dent into what we know as individuals, we googled…. now we tiktok…..

As social media becomes bigger and better, the need to create social media posts will need to get easier tools like Adcreative and Murf AI will evolve to some of the most important tools of age. Why? We will need quick turn around for social media content. The 2 will and are revolutionalising the process.

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